The power of visual content marketing

Marketing is one of the most important factors in the success of companies. Through marketing, a company becomes better known and can sell its products better. This can be any imaginable type of product, from cars to computers to microwaves to online slots

One type of marketing is particularly effective: we are talking about visual content marketing. This is content that is primarily intended for the eyes. Images and videos can convey a lot more emotions than text alone.

In this article, we would like to explain to you why visual content marketing is so effective and what you can do to use this method for your business.

What is visual content marketing?

Visual content marketing is a type of Marketing, where content is primarily for the eyes. Videos, images or graphics can be used.

What is Visual Content Marketing

In practice it looks like this:

  • A company introduces a new product using a video. The video is put online and promoted by advertising. Users watching the video can get an accurate picture of the product and decide if it's for them.
  • Alternatively, a company can simply put pictures of its products or services online and promote them through advertising. Here, too, users can get an accurate picture and decide whether they want to buy the product.
  • Visual content marketing is therefore a very effective method of distributing content and making companies better known.

The benefits of visual content marketing

There are a few benefits of visual content marketing that make this concept so effective. Here are some of the most important of them.

  • More emotional impact: Images and videos have a much more emotional impact than text alone. By using visual content, you can address and emotionalize your target group much better.
  • Attention: In this day and age, people's attention is very limited. There is so much content on the Internet that it is difficult to know where to look first. But an interesting video or picture will always stand out and draw attention.
  • More shares: Images and videos are shared much more often than text. So when you create visual content, you have a much better chance of your content going viral and being seen by a lot of people.
  • Credibility: Another benefit is credibility. For example, if you make a video about a new product, the viewer can see the product for themselves and see if it's for them.
  • Search Engine Optimization: Visual content is also very helpful for search engine optimization. Through targeted keyword research, you can ensure that your content appears at the top of Google & Co.

Possible applications for visual content marketing

Now you know what visual content marketing is and its benefits. But how can you use this concept for your business?

Visual Content Marketing Application Possibilities

Here are some possible uses.

  1. Product presentations: If you want to present a new product, visual content is a perfect choice. With videos or pictures, you can present the product in detail and convince the viewer of its quality.
  2. How-to instructions: Visual content is also very suitable for how-to instructions. Using videos or images with step-by-step instructions, you can explain to the viewer exactly how to do something.
  3. Background reports: Would you like to give your customers or clients an insight into the work of your company? Visual content is also ideal for this. You can use videos or images to show exactly what is happening in your company and which people work there.
  4. Social Media: Social media is a perfect field for visual content marketing. Images and videos are very popular and frequently shared on platforms such as Facebook, Instagram or Pinterest. So if you are active on these platforms, you should definitely use visual content.
  5. E-mail marketing: You can also use visual content in e-mail marketing. An interesting picture or video in the e-mail will certainly arouse the recipient's curiosity and encourage them to open the e-mail.

The Limits of Visual Content Marketing

Of course, visual content marketing also has its limits. For example, it can be difficult to present complex issues with the help of images or videos. In such cases, it is better to resort to texts.

Even when it comes to search engine optimization, visual content is not always the best choice. Because if you include too many keywords in your content, Google will consider it spam and penalize your site. That would not have the desired effect and would even result in declining sales. Although there is a workaround for this problem, it is still better to use text content.


Visual content marketing is a very effective concept for distributing content online and making companies better known. By combining text, images and videos, you can address your target group emotionally and draw their attention. If you use visual content correctly, you can successfully position your company and win new customers.

Hopefully these tips have helped you and will help you improve your marketing efforts. We sincerely hope that your next visual content marketing project will be a success!

About David Maul

David Maul is a qualified business IT specialist with a passion for hardware

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